WHAT’S A PLUS SIZE BRIDES BIGGEST CHALLENGE?
REAL SIZE BRIDE would like to first congratulate all the brides to be who are expected to wed this year, or who were lucky enough to get engaged. If you are planning a 2013 wedding, chances are you have already begun shopping for plus size wedding dresses. Fortunately, for all brides to be, 2013 truly has more options available than any other year, in terms of both styles and sizes. However, REAL SIZE BRIDE continues to receive letters from plus size brides expressing angst about shopping for plus size wedding dresses.
The overwhelming criticism from plus size brides is that retail stores have limited sample sizes that fit their curves. It is very frustrating to see the wedding dress of your dreams on a size 2 mannequin, only to discover the largest sample available to try on is a 12. Sure you can order that fabulous gown in up to a size 30, but that would mean buying it without trying it on, and not being able to return it.
Plus size brides find the wedding gowns they want to try on, are seldom accessible to them. Retail stores must establish equilibrium between having a low inventory and adequate sizes and styles to accommodate a vast variety of brides to be. From a business perspective, it does not make sense to double inventory on dresses so there are more sizes to try on. For example, that amazing gown on the mannequin came in a 12. Stores can’t stock it in a 12 and 26 just in hopes to have more brides try it on, but with zero guarantee of purchasing.
Retail stores want to sell as much as possible, but often times space and budgets limit their ability to expand product lines. Sadly, for plus size brides this can be a conundrum as not many stores have the resources to adequately stock plus size wedding dresses. So what options are available for the modern plus size bride if they are not comfortable purchasing a wedding dress without trying it on?
The number one spot for brides to be to purchase full figured wedding dresses is David’s Bridal. David’s is a bridal megastore. It has its advantages and disadvantages. Plus size brides can always find something in their size, the selection is endless, and most times the gowns are in stock or have a quick turn around time. On the other hand, brides to be do not get customized service or many times not even assigned a specific bridal consultant to assist and offer expertise.
REAL SIZE BRIDE commonly hears plus size brides expressing feelings of discomfort getting undressed in front of bridal consultants they don’t know. Getting naked in front of a doctor is violating to many women, but the feeling is amplified by 1,000 when it’s in a small place with a stranger putting you in a wedding gown. Most women have body image issues, this can be exacerbated if you are curvy and not totally comfortable with your weight at the moment.
That’s another reason why REAL SIZE BRIDE offers free shipping and free return shipping on up to the 3 dresses, allowing our brides to be the comfort of trying on plus size wedding dresses in your OWN home and returning what you don’t love…FREE.