CURVY GIRLS NEED LOVE TOO!
At REAL SIZE BRIDE, our claim to fame is that we ONLY sell wedding dresses for plus women size 10-30. This doesn’t mean we don’t love everyone else; we just feel this market segmentation in general is sadly under represented. We are the type to cheer for the underdog and not jump on the bandwagon and do something just because everyone else does.
We have been advised by many people that isolating ourselves from the “mainstream” market and selling only wedding dresses for plus size women is not wise; we should be more inclusive and not turn people away. If we wanted to operate like David’s Bridal and be your one stop bridal shop, then we would. But that’s not what we want, nor do we get the impression many brides like that cookie cutter, anyone can get it, type of establishment anyway!
What works for some people doesn’t work for all. If you want to be a leader, you have to step out of the pack and venture out on your own! If you stay behind you are a follower. Offering what everyone else has, is not appealing to REAL SIZE BRIDE, catering to the amazing plus size bridal market is!
WEDDING DRESSES FOR PLUS SIZE WOMEN
As we delve deeper in to our business and understand our plus size brides, Facebook fans, and Pinterest followers, we really get a sense for how fun, empowering and lively this group is! REAL SIZE BRIDE has an amazing time engaging with our brides and learning what they like and don’t. We are continuously impressed and amazed at what social media has done for our company and the type of reach we get. What started off as selling wedding dresses for plus size women, rapidly developed into a really fun social media experience, branching into so many other outlets.
We find that plus size brides are positive, outspoken and encouraging. They are role models who offer reasons to LOVE YOUR BODY and embrace it. It’s very rewarding for us to be apart of the plus size bridal market and get a feel for what curvy women stand for. They realize its better to ACCEPT what you have, find the humor in it, and work on healthy change but don’t live your life miserable to please others.
It’s unfortunate how women with curves or women with double-digit dress sizes are stigmatized by society, and sadly, placed into different categories as the rest of the world. Its plain unfair, but curvy girls worldwide are banning together and starting a revolution! By designing and selling only wedding dresses for plus size women, we are helping the world see more voluptuous forms of beauty! But its ok, you can’t always “do” or “be” what society tells you. YOU have to be YOU, and that’s why WE keep it REAL!